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E-Commerce / Full Stack2024 – Present
Leather Corral
E-Commerce Transformation for a Family Upholstery Business
01The Problem
A 30-year-old family upholstery business had zero online sales presence and was leaving significant revenue on the table. All orders came through phone and in-person only, with no scalable way to reach customers outside the local area.
02The Solution
Built a full e-commerce platform with 4,000+ SKU migration, professional product photography workflow, Stripe payment integration, and targeted SEO strategy to drive organic traffic and enable 24/7 online sales.
03Outcomes
- ›Migrated and optimized 4,000+ product SKUs with professional listings
- ›Integrated Stripe payments and full shipping logistics workflow
- ›Applied SEO best practices that drove measurable organic traffic growth
- ›Transformed business from local-only to nationwide online reach
Key Numbers
SKUs Migrated4,000+
Sales Channel24/7 Online
Payment ProcessorStripe
Tech Stack
language
JavaScript
HTML/CSS
service
Stripe
tool
SEO
Canva